Pre-launch website review · Ivan Krupa trading as Cereals Marketing
- Every link opened, internal and external
- Every form in the package filled in and sent
Every page on your list checked before it goes live, by someone who did not build it
One careful read-through of the pages you name, on the day you name them, written up so that you can hand the list straight to whoever is doing the fixing.
- Placeholder text and sample images hunted out
- Empty and half-finished blocks listed page by page
- Navigation followed between the agreed pages
- A written checklist and a ranked list of findings
£120, £230 or £390 per project, by how many pages and forms are on the list. Fixing what the review finds is not part of the fee. The report tells you what is wrong and where; the repairs stay with whoever built the site.
Before anything else
A review is a read-through, not a repair
Three things this service is not. They are at the top of the site rather than in the small print, because finding them out afterwards would be a poor way to learn them.
- Fixing anything that is found. The review reports; the repairs are yours to make or to commission, and they are not covered by the fee.
- A promise that every fault has been found. One person checks agreed pages at an agreed moment, in the browsers your package covers. Faults outside that, and faults that appear afterwards, are outside the review.
- A certificate, badge, seal or approval. Nothing is issued to display on your site, because a review is not a certification.
The rest of what is outside the fee is written out on the packages page, in full and in one place.
The same six checks in every package
What is opened, read and filled in
The package decides how many pages, how many forms and how many browsers. It does not decide which checks are made: these six are in all three.
Links
Every link on the agreed pages opened one by one, internal and external, and what it lands on written down
Forms
Every form in the package filled in and submitted, and the reply it gives back checked
Placeholders
Placeholder text, sample images and copy left over from a template, listed with the page it sits on
Empty and unfinished blocks
Blocks that are empty, unfinished or stop mid-sentence, listed page by page
Navigation
Navigation followed between the agreed pages in both directions, including the menu, the footer and the way back
The report
A written pre-launch checklist with a status against every line, and a list of findings ranked so you know what has to be done first
What each of the six does and does not stretch to is set out on the page about the review.
What arrives at the end
A checklist with a status on every line, and the findings behind it
One file, two parts. The checklist says what was looked at and how it stood; the findings say where the trouble is, what it is, and what has to be dealt with before you go live.
Pre-launch review — https://www.example.com
- Site reviewed
- a five-page site with one enquiry form
- Package
- Small Site Launch Review, £120
- Pages on the agreed list
- 5: Home, Menu, About, Contact, Delivery
- Forms
- One: the enquiry form on Contact
- Browsers and widths
- One browser, at two screen widths
- Findings
- 8
8 findings in all: 6 ranked Fix before launch, 1 ranked Worth doing, 1 ranked Check with you.
- Links 2 to fix before launch
- Forms 1 to fix before launch
- Placeholders 2 to fix before launch
- Empty and unfinished blocks 2 to look at
- Navigation 1 to fix before launch
- The report Written and sent, 8 findings listed
Each line of the checklist is a status. What sits behind the ones that are not clear is on the findings page of the same report.
The report in full, with every finding written out, is on the page about the review.
Three sizes
What a review costs
Fixed prices, charged per project. The one you need is decided by the number of pages and forms on the list, and it is confirmed to you in writing before anything is due.
| Package | Price | Pages | Forms | Browsers | Turnaround |
|---|---|---|---|---|---|
| Small Site Launch Review | £120 | Up to 5 | One | One | 2 working days |
| Business Site Launch Review | £230 | Up to 12 | Up to 3 | Two | 3-4 working days |
| Extended Launch Review | £390 | Up to 25 | Up to 5 | Three | 5-6 working days |
What each package covers line by line, and what none of them covers, is on the packages page. A site past the limits of the largest is quoted separately rather than squeezed into it.
From asking to being sent the file
How a review runs
Six steps. The first two cost nothing and commit you to nothing: the agreement begins, and the money follows, when you accept the written confirmation at step three.
You send the address and the list of pages
The address the site can be seen at, the pages you want reviewed, how many forms there are and the date you are planning to go live.
Nothing is paid at this stage. A request is a brief, not an order.
The pages are counted and the package is confirmed
Your page and form counts are checked against the limits of the three packages, and the site is opened far enough to see that the pages are reachable. You are told in writing which package the job falls into and what it costs.
If the counts fall outside every package, you are told that instead of being squeezed into one.
You approve the scope, then pay
The agreed page list, the price and the turnaround are confirmed in writing. A payment link comes with that confirmation, and the payment itself is taken on a page the payment provider hosts rather than here.
The turnaround starts from the later of the payment clearing and the agreed pages being reachable.
The agreed pages are reviewed
Links, forms, placeholders, empty blocks and navigation, on the pages on the list, in the browsers and at the widths your package covers. The browsers used are named in the report.
Pages that appear after the list was agreed are not in the review. They are quoted as extra or left for next time.
The checklist and the findings arrive
One file: the pre-launch checklist with a status on every line, and the findings ranked, each with the page it is on and what is wrong with it.
Nothing is changed on your site. The review reports, it does not repair.
You make the fixes
Your own developer, your agency or you. A repeat review of those fixes, item by item against the findings list, is part of the Extended Launch Review and of no other package.
Fixing what has been found is not part of any review fee. It is quoted separately, or done by whoever built the site.
Asked before booking
Questions
- Do you fix what you find?
- No, and that is the single most important line on this site. The fee buys the review and the report. Repairs are made by whoever built the site, or quoted separately as a different piece of work.What no package includes
- Will you find everything that is wrong?
- No, and nobody can honestly promise it. A review is one person opening agreed pages at one moment, in the browsers your package covers. It is a careful second pair of eyes before you go live, not a guarantee that the site is faultless.
- What counts as a page?
- One address that a visitor can arrive at. A blog with forty articles behind one index is forty pages, not one. Counting them before the price is agreed is the point of the first step.
- Do you need a login to my site?
- No. Nothing is changed, so no admin access is asked for and none is needed. The pages only have to be reachable. If the site sits behind a password or a holding page, a preview link or a temporary viewer-level account is enough, and it must never travel in the body of an ordinary email: use a one-time secret link, a password manager’s share function, or send the username and the password by two different routes.How access is handed over, and how long it is kept
The rest of them are on the contact page.
Book a pre-launch review
Send the address, the pages you want opened and the date you mean to go live. The counts are checked, the package is confirmed in writing, and nothing is due until you have said yes to it.